LinkedIn message limit: how many messages can you send per day?
LinkedIn doesn’t publish a daily message limit, which is exactly why so many people get restricted by surprise. Here is what LinkedIn does say, the daily numbers that keep an account safe, and how to message more people without looking like a bot.
LinkedIn doesn’t publish a fixed daily limit for messages to your 1st-degree connections. Its help pages say that sharing high volumes of messages in a short period can lead LinkedIn to limit the visibility of your content or restrict your account. In practice, 20 to 30 messages a day is safe on a new account, and an established account in good standing can send 50 to 100 a day when the messages are personal and spread over the day. InMail to people you aren’t connected with is separate and uses monthly credits. LinkedClient lets you set a daily message limit of up to 100 and spreads every message over your working hours.
Key takeaways
- LinkedIn has no published daily message cap.
- Safe range: 20 to 30 a day on a new account, 50 to 100 on an established one.
- Bursts of identical messages are what get accounts restricted.
- Messages don’t count toward your connection request limit.
- InMail is separate: 5 to 50 credits a month depending on your plan.
How many LinkedIn messages can you send per day?
| Account | Messages per day | Per week |
|---|---|---|
| New or rarely used account | 20 to 30 | 100 to 150 |
| Established account | 50 to 80 | 250 to 400 |
| Established, with a high reply rate | Up to 100 | Up to 500 |
These are the ranges LinkedClient works within across customer accounts, not numbers LinkedIn publishes. The safe number depends on how old and active your account is, how many people reply and how similar your messages are.
Replies count too. If someone writes back, answering them is a conversation, not outreach, and it rarely causes problems.
Which LinkedIn messages have their own limits?
| Message type | Limit | Who you can reach |
|---|---|---|
| Message to a 1st-degree connection | No published cap, keep it to the ranges above | People you are connected with |
| Note on a connection request | 200 characters. Free accounts can personalize 3 requests a month | Anyone you can invite |
| InMail | 5 to 50 credits a month, depending on plan | Anyone, with a paid plan |
| Open Profile message | Free to send, but LinkedIn limits how many in a period | Premium members with Open Profile on |
Want the details on credits? Read LinkedIn InMail credits by plan. Sending connection requests too? They have their own weekly connection request limit.
What triggers a LinkedIn messaging restriction?
Many messages in a short time
LinkedIn names “high volumes of messages, comments, posts, or other content in a short period” as a reason to restrict.
The same message to everyone
Identical copy-paste messages look like spam to people and to LinkedIn.
Messages people report
Each “I don’t know this person” or spam report counts against you.
Messaging at night or in bursts
A hundred messages at 2 am doesn’t look like a person.
A link in the first message
Leading with a link reads as spam. Earn the reply first.
How do you message more people without getting restricted?
Build up slowly
Start at 20 to 30 a day and raise it every week or two while replies stay healthy.
Write to one person at a time
Mention their post, their company or something you have in common.
Spread messages over the day
Send during working hours, not in one batch.
Follow up, but not too fast
Leave a few days between follow-ups and stop after two or three.
Watch your reply rate
A falling reply rate is the first sign your messages need work.
Need words that work? See our connection request message templates, and read about the LinkedIn shadow ban and LinkedIn jail to know what to avoid.
How does LinkedClient keep your messages safe and personal?
Up to 100 messages a day
Set your daily message limit. Elsie never goes over it.
Only in your working hours
Messages are spread over the hours you choose, never sent in bursts.
Written for one person
Every first message is based on research about the person, not a template.
Follow-ups on your schedule
Choose how many days pass before a follow-up, from 1 to 30.
Your sales style
Pick relationship, consultative or direct, and how hard to push for a meeting.
Approve or autopilot
Approve every message yourself, or let first messages, follow-ups and replies go out on autopilot.
Message more people without the risk
Book a 30-minute demo and we’ll show you how Elsie writes to your prospects.
What results do LinkedClient customers get?
These results cover all of LinkedClient. Messaging is one part of it.
“We can pinpoint the people we want to contact and actually get meetings with them automatically.”
Keep reading
Connection request limits
How many requests you can send per week and month.
Read the guideInMail credits by plan
How many InMails each plan gets, and how rollover works.
Read the guideConnection request templates
15 notes under 200 characters that get accepted.
Read the guideLinkedIn shadow ban
Reduced reach, LinkedIn jail and how to avoid both.
Read the guideQuestions about LinkedIn message limits
Can’t find your answer? Ask a real person.
Book a 30-min demoIs there a daily message limit on LinkedIn?
LinkedIn doesn’t publish one for messages to your connections. It does say that sending high volumes of messages in a short period can get your account restricted.
How many LinkedIn messages can I send per day?
20 to 30 a day on a new account and 50 to 100 a day on an established account in good standing, as long as the messages are personal and spread over the day.
Do LinkedIn messages count toward the connection request limit?
No. Connection requests have their own weekly limit. Messages to people you are already connected with are counted separately.
Can I message someone I’m not connected with?
Yes, with InMail on a paid plan, or for free if they are a Premium member with Open Profile turned on. Otherwise send a connection request with a short note first.
What happens if I send too many messages?
LinkedIn may limit the visibility of your content or restrict your account. Stop, wait out the restriction and restart at a lower daily number.
How does LinkedClient handle message limits?
You set a daily message limit of up to 100. Elsie writes each message for one person, sends only in your working hours and spaces follow-ups by the number of days you choose.
Want every LinkedIn conversation followed up, safely?
Pick a plan and Elsie can start this week. Or book a 30-minute demo and we’ll show you who she would contact for your business.
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