Hard Call Sales

From skeptics to strategic partners – how Hard Call Sales built a new business model with LinkedClient

Background

After seeing firsthand how LinkedClient transformed their own sales process, Hard Call Sales recognized an even bigger opportunity – they could resell the platform to help other companies achieve similar success.

As a team of entrepreneurs, they weren’t just looking for another tool; they wanted to offer a complete sales solution that combined AI automation with their deep expertise in cold calling.

Challenge

Stepping into the role of reseller and sales-technology advisor was not without its challenges. Hard Call Sales encountered common reservations and pain points among the businesses they approached:

• Long sales cycles and inefficient meeting booking strategies
• Skepticism about AI-driven sales tools
• Lack of knowledge on how to integrate AI into existing sales processes

In essence, Hard Call Sales had to play the role of both advocate and educator. They needed to translate their own positive experience into a persuasive story for others, helping potential clients overcome hesitation and see the possibility of shorter sales cycles and more efficient booking through AI.

Solution: Partnership with LinkedClient

Hard Call Sales decided to become an official LinkedClient reseller, offering more than just the platform itself. They bundled it with:

• Workshops & coaching: Helping sales teams optimize their LinkedClient usage.
• Customized AI playbooks: Ensuring messaging felt personal and industry-specific.
• Ongoing support & training: Assisting businesses in fine-tuning their AI-assisted sales process.

“At first, we were a bit afraid of LinkedClient – what if AI booking killed our business? But then we realized it wasn’t about replacing sales reps; it was about making them more efficient and more profitable.”– Pontus Bredal-Hansen, Co-founder, Hard Call Sales Group

Results

• New revenue stream: LinkedClient reseller sales now account for 10% of Hard Call Sales’ total revenue.
• Successful AI adoption: They helped multiple companies integrate LinkedClient, including major players like Milient Software, Quest Consulting & Branschaktuellt Sverige.
• Market expansion: With LinkedClient, Hard Call Sales was able to tap into UK and Danish markets effortlessly, proving that AI-driven sales tools are ideal for international scaling.

Conclusion

What started as a simple tool for improving sales outreach became a cornerstone of Hard Call Sales’ business strategy. Their partnership with LinkedClient enabled them to modernize their own operations while simultaneously helping other companies embrace AI-powered sales.

Today, Hard Call Sales continues to lead the way in combining entrepreneurial sales expertise with cutting-edge AI automation, proving that the future of sales is not just human or AI – but a powerful mix of both.