Hard Call Sales

Hard Call Sales transformed their B2B meeting booking approach by integrating LinkedClient’s AI technology with their traditional cold calling expertise, dramatically reducing costs and improving efficiency.

• Background: Hard Call Sales, a B2B meeting booking agency established in 2017, specializes in reaching hard-to-contact decision-makers for world-leading companies.
• Challenge: The company needed to scale operations while maintaining their high-touch approach, facing limitations with manual processes and expensive lead lists.
• Solution: Implementation of LinkedClient, an AI tool that automated lead qualification and outreach while complementing their cold calling strategy.
• Key Benefits: Automated lead qualification, enhanced cold calling effectiveness through pre-engagement, and elimination of paid B2B lead list expenses.
• Results: Cost per meeting reduced to €17, successful international expansion, increased efficiency, and higher-quality appointments with better conversion rates.

Background

Hard Call Sales is a B2B meeting booking agency renowned for its resilience and ability to tackle sales challenges that others struggle with. Over the years, Hard Call Sales has successfully booked meetings for world-leading companies in their industries.

Despite their proven expertise in cold calling, they faced increasing competition and a changing landscape. To scale their operations without sacrificing quality, they needed a way to automate parts of their process while maintaining the human touch that made them successful.

Challenge

Hard Call Sales’ primary challenge and mission were to book meetings with high-level decision-makers who were difficult to reach. Their existing process was manual, requiring significant time and effort in lead research, outreach and follow-ups.

As they aimed to scale their operations, maintaining efficiency became a challenge, as cold calling was both time-intensive and resource-heavy. Additionally, the costs of B2B leads impacted them, and Hard Call Sales wanted to reduce their reliance on purchasing lead lists.

Since its founding in 2017, Hard Call Sales had consistently proven industry predictions wrong that cold calling was a thing of the past. In reality, decision-makers were becoming less overwhelmed by phone calls as digital outreach flooded their inboxes. Hard Call Sales recognized that direct, personal contact remained one of the most effective ways to engage executives, but they needed a smarter way to identify the right prospects, access direct contact information, and automate parts of the lead generation process without compromising their high-touch approach.

Solution: Implementing LinkedClient

When Hard Call Sales first encountered LinkedClient, they were skeptical. Could an AI tool really deliver automated meetings directly into their calendar? Co-founder Pontus Bredal-Hansen initially came across an ad promoting LinkedClient’s ability to do just that. Intrigued, he noticed multiple comments asking, “How do I get a demo?” and decided to book one himself.

After running an initial campaign, the results were impressive. The first 100 meetings booked through LinkedClient cost an average of just €17 per meeting – a fraction of the cost of their previous methods. Hard Call Sales quickly realized that LinkedClient was not only a tool for automation but a strategic asset that could significantly enhance their cold-calling success.

Key Benefits

• Automated lead qualification & outreach – LinkedClient identified decision-makers that met predefined criteria, significantly reducing the time spent searching for leads.
• Integration with cold calling – Instead of relying on receptionists or switchboards, sales reps could call prospects who had already engaged with LinkedClient’s outreach. This allowed them to say, “Hi, it’s Malin from LinkedIn, we’ve been in contact,” rather than cold calling blindly. Additionally, when speaking with a receptionist, they could reference their prior engagement with the prospect, making it easier to get connected.
• Elimination of paid B2B lead lists – Since implementing LinkedClient, Hard Call Sales has not spent a single euro on B2B lead lists.

“We never thought AI could actually help with cold calling, but it turns out the combination of lifting the phone and using LinkedClient is unbeatable. It’s like having a real sales assistant that warms up leads before we even pick up the phone.”
– Pontus Bredal-Hansen, Co-founder, Hard Call Sales Group

Conclusion

Hard Call Sales proves that cold calling is far from dead – and combined with the right AI-driven strategies, it’s stronger than ever. By integrating LinkedClient, they optimized their outreach, reduced costs and expanded into new markets faster than ever before. The synergy between traditional phone outreach and cutting-edge AI proved to be a game-changer.